Giro d'Italia Stand for Balocco
Balocco’s Traveling Stand for the Giro d’Italia
An inflatable stand designed to follow the Giro d’Italia, stage after stage.
Created for Balocco on the occasion of the 2014 Giro d’Italia, this project was born from the need to develop a structure capable of combining visual impact, practicality, and mobility.
The inflatable element becomes the heart of the stand. An immediately recognizable presence, designed to capture the audience’s attention and give the brand maximum visibility in a wide variety of settings.
Its main strength is its versatility. A mobile solution that is quick and easy to transport, install, and dismantle, designed to accompany the event throughout all its stages.
Each location presents different spaces, characteristics, and configurations. The stand was therefore conceived to adapt easily to its surroundings, integrating into different environments without compromising its identity or strong visual impact.
A project designed to make the setup process simpler and more efficient.
It travels. It installs. It adapts. And it captures attention.
The inflatable structure makes it possible to quickly transform any space into a dedicated brand area, creating a strong and immediately recognizable visual presence.
A true traveling stand, designed to keep pace with the Giro d’Italia and carry Balocco’s identity along the entire route.
An inflatable structure. A brand in motion. A solution designed for every stage.
- Quick assembly and installation
- Temporary and mobile setup
- Surfaces customized with Balocco’s graphics and visual identity
See also
